Temporary promotions as a function of trade deals: A descriptive analysis (Working paper - Marketing Science Institute): Chevalier, Michel Marie: Amazon.com: Books
Consumer Knowledge of Normal Prices: An Exploratory Study (Working Paper, Report No 90-112): 9789992801154: Amazon.com: Books
Marketing Science Institute
Selecting, evaluating, and updating prospects in direct mail marketing: Technical working paper (Report): Rao, Vithala R: Amazon.com: Books
PDF) Ethnographic Stories for Market Learning (MSI Working Paper) | Julien Cayla - Academia.edu
PDF) Does Customer Satisfaction lead to Accurate Earnings Forecasts | Paul Valentin Ngobo - Academia.edu
Article-4 - Breadth and Depth of Awareness Brand awareness can be distinguished in terms - Building - Studocu
Marketing Science Institute
Marketing to Subsistence Consumers: Contemporary Methodologies and Initiatives Kelly L. Weidner University of Illinois at Chicag
MSI (@MktgScience) / Twitter
Services Marketing 13 Part Three Product Decisions. - ppt download
Marketing Science Institute
Product decisions - презентация онлайн
A schema unification model of brand extensions (Report / Marketing Science Institute): Bridges, Sheri: Amazon.com: Books
MSI – Marketing Science Institute
Professional Activities List of Publications Work in Progress
Recognizing and measuring brand assets (Report / Marketing Science Institute): Amazon.co.uk: Farquhar, Peter H: Books
Should All Customers Be Multichannel? Investigating the Moderating Role of Brand and Loyalty Tier
The Value of Neuroforecasting Working Paper
PDF) Social Ties and User Generated Content: Evidence from an Online Social Network, INFORMS Marketing Science | Harikesh S. Nair - Academia.edu
PDF) Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects | venkatesh shankar - Academia.edu
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JM-MSI Special Issue: “From Marketing Priorities to Research Agendas”
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